Digital Marketing is the practice of promoting products or services using digital channels such as:

1. Search engines (like Google)

2. Social media platforms (like Instagram, Facebook, LinkedIn, YouTube)

3. Email marketing

4. Websites and blogs

5. Online advertising (like Google Ads, Facebook Ads)

Key Components of Digital Marketing:

6. Search Engine Optimization (SEO)
   Optimizing your website to rank higher on search engines and gain organic (free) traffic.
   
   

7. Content Marketing
   Creating and sharing valuable content (blogs, videos, infographics) to attract and engage your audience.
   
   

8. Social Media Marketing
   Using platforms like Instagram, Facebook, and LinkedIn to build brand awareness and connect with customers.
   
   

9. Email Marketing
   Sending newsletters, promotions, or updates to your email subscribers to build relationships and drive sales.
   
   

10. Pay-Per-Click Advertising (PPC)
    Paid ads on platforms like Google or Facebook where you pay when someone clicks your ad.
    
    

11. Affiliate Marketing
    Partnering with other people or businesses to promote your products and sharing profits with them.
    
    

12. Influencer Marketing
    Collaborating with influencers to promote your product to their followers.
    
    

13. Analytics and Data Tracking
    Using tools like Google Analytics to understand what’s working and what needs improvement.